The vertical video revolution is underway and it’s time to ensure your videos meet the standards. Making a creative vertical video could make all the difference in capturing someone’s attention vs losing them. Vertical video content takes up 78% more real estate on someone’s phone than a widescreen video does and that makes a massive difference. As we all know, smartphones have vertical dimensions with a 9:16 ratio and because of that, we need to adapt our videos to take up the most amount of space on the screen possible. Widescreen videos with a 16:9 aspect ratio took up the most amount of space on computers, tv’s and laptops but this has all changed with our new mobile culture. Before smartphones, widescreen videos were always the way to go. If you’re trying to get your videos in front of the most eyes as possible you must tailor your content to be mobile-friendly. When you’re out in the world it’s easy to see how many people view content on their phones as you watch people on busses, trains, or even walking while consuming social media. Did you know that more than 80% of all social media video viewers (Instagram, Facebook, Tik Tok…) browse these platforms on their phones? Because of this, the vertical video trend is taking off and it’s time to join the movement.
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